Archive for the ‘Reputation Headlines’ Category

Hairgate: Rumor, Reputation and Death by a Thousand Lashes

Tuesday, October 7th, 2014

The latest Apple product “scandal” trending in the consumer blogosphere claims the new Apple iPhone 6 has a tiny gap where the screen meets the case that catches and tears out users’ hair. “Hairgate” some wags are calling it.

It looks like the uproar may be over nothing (there’s no gap, for example, to catch users’ hair.) But that hardly

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matters: Non-owners of the Apple iPhone 6 can’t know that until they buy one… if they do.

Apple has lately been on the r

A good reputation can be dealt a lethal blow from a single incident (think of all the sex scandal revelations that overcame otherwise solid political careers.) But one’s good reputation can also suffer the death of a thousand tiny cuts.eceiving end of as much media buzz for its alleged flaws, gaffs and missteps as for new product launches. That’s not good for a company still struggling to prove its viability in the wake of founder Steve Jobs’ death.

Apple faces having its reputation being cut to pieces, one thin slice at a time  — if it can’t harness the power of its uber-loyal customer base to help recapture the narrative.

 

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Can a Bad Break Be a Good Break?

Wednesday, September 10th, 2014

The pre-wedding pummeling delivered by Ray Rice in a casino elevator has been played on television, on websites, in offices, on iPhones, in homes and offices, and is the definition of a viral video. Now what?  Beyond the hand-wringing, the empathetic comments, the angry tweets and the many, many collateral issues- the NFL response? The Casino? The investigators? The teams?- is there a good break?

If an athlete with ALS can spur tens of millions of supporters sending donations to combat the disease, can this video be the engine for a nationwide effort to support safe houses? Domestic violence groups? Legal services for victims?

Does it have to be “fun” to create a CCTV security cameracontribution frenzy? Something we want to look at like funny freezing friends?  Or can it just be something we can’t bear to watch?

 

 

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Profiting From Bad Publicity

Thursday, August 28th, 2014

After media reports of a fight over leg room between airline passengers yesterday, travelers crashed the website of the $22 device that blocks a seat from reclining trying to buy it.

Huh? Even though the fight led to an emergency landing and police got involved? Hey, when marketers say there’s no such thing as bad publicity, this is what they mean.

The dispute on United Flight 1462 from Newark to Denver escalated from words to actions when the man using the Knee Defender refused to remove it. The woman in the blocked seat tossed a cup of water in his face and the ensuing brawl led the pilots to land in Chicago where the passengers were met by police.

Hey, those wacky passengers, right? Who’s really willing to fight over a few inches of leg room on a five-hour flight? Well the answer is: more of us than you’d think. So many of your future fellow passengers want the Knee Defender that after media reported the incident, traffic to the company’s website — the only place to buy it —caused it to crash over and over again.

Oh yeah! Welcome to the hockey game in the sky! Get ready for the rumble in the stratosphere!

Because you won’t just be watching the brawls, my friends, you’ll be grabbing for a cup of water yourself. See that guy in the seat behind you slipping a laptop from his carry-on? Well, he’s already snapped the Knee Defender onto your seat-back.

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Undie-handed! Lingerie footballers allege California labor law violations

Wednesday, August 27th, 2014

Shame! Shame!

Players in a women’s indoor football league, including Las Vegas Sin quarterback Robin “Nikki” Johnson, are suing the league, claiming they weren’t paid overtime — or even minimum wage — when owners sent them out on promotional assignments or out onto the gridiron in helmets and shoulder pads (and little else).

It’s as though your boss told you he had your back, but left your buns uncovered.

Three lawsuits filed this summer claim the league violated California labor laws and the Fair Labor Standards Act. The lawsuits were filed by former players of the Legends Football League, which used to be called the Lingerie Football League.

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Teams in this indoor women’s football league have names like “Sin” and “Temptation,” but you can be sure the league’s attorneys won’t call their allegations “flimsy.”

All three lawsuits claim that the league improperly classified the plaintiffs as independent contractors so they wouldn’t have to pay overtime and minimum wage.

Come on guys (assuming the league owners are men), gawking at gals on the gridiron in their skivvies and shoulder pads ain’t like bolting a $10 beer at the local jiggle joint. If these women are on the field playing for wages and not tips like their follow performers dancing around the pole, they certainly deserve the respect a decent paycheck provides.

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Forgetting What You Preach: PR Firm Dives Into Scalding Hot Water

Wednesday, August 20th, 2014

Global public relations giant Edelman got caught with its pants down twice recently, exhibiting the same kind of PR blunders it warns its clients about.

First, its president was found to have written a dismissive email about an inquiry into the firm’s practice of representing climate change deniers. Then an Edelman blog post suggesting that Robin Williams’ suicide represented an “opportunity” for a national conversation about depression was seen as insensitive and exploitative.

Oops.

More flubs followed, as Edelman officials tried to distance themselves from the individuals who committed the initial errors in judgment then handle the fallout when they were called to task.

Management has finaStress conceptlly managed to pull its pants back up to its waist, but the fingers buckling the belt are still trembling. Edelman officials say they’ll treat themselves as if the company was a client.

That’s a positive…

Such gaffs are not the exclusive province of the unschooled, obviously, but it’s troubling when such a well-known firm so ineptly manages its own reputation.

 

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