Archive for the ‘Tips from the Evergreen Playbook’ Category

A Healthy Debate?

Wednesday, June 18th, 2014

nurse makes the shot in the armAfter being denied unemployment benefits, a nurse recently fired for refusing a flu vaccine filed a lawsuit against her former employer, Hackettstown Regional Medical Center. The court ruled that the hospital did in fact violate this woman’s First Amendment right to freedom of expression. While other employees at her place of work were allowed to skip the shot for religious reasons, this nurse’s more secular motivations for refusing the vaccination led to her dismissal. Although there may be some basis to this woman’s claims of discriminatory practices, isn’t it mainly to the detriment of hospital patients that she won this case? In our politically correct world, when do the rights of the ill and infirmed trump the rights of a healthcare worker to skip a basic healthcare precaution? We count on our healthcare professionals through blind faith alone that they are carrying out their tasks in the safest manner. Our well-being depends on their fastidious attention to detail and commitment to both health and hygiene.

Imagine you were a patient in the hospital and your nurse entered the room wearing a pin that read, “I refuse to be inoculated.” Could you run out of there fast enough? When we keep our closest friends and loved ones away with a ten foot pole when they’ve been infected, would any sane person allow an unvaccinated hospital employee anywhere near them when these employees spend countless hours in close quarters with other sick patients? Not a chance. It is essential that those working in these kinds of environments are doing everything that they can to keep patients safe from harmful germs. That most certainly includes ensuring the health of those caring for these patients. This is especially important when so many hospital patients have conditions that can already cause weakened immune systems, making these people even more susceptible to illness.

Do we want to live in a world where our healthcare professionals are not held to the highest standard?  Perhaps the laws for healthcare professionals should be even more restrictive, when it is our very lives with which we are entrusting them.

Now that this nurse has won her case, where will hospitals draw the line? Any employee of the hospital could refuse a vaccination on any grounds. Of course, the hospital would have to be transparent about the inoculation practices of its employees. When choosing between one hospital or another, patients would flock to the other for fear of picking up a virus. After all, how could the sanitation of the hospital be trusted if it could not even maintain control over the health practices of its employees? This would seriously bring the reputation of the facility into question.

To make matters worse, this case could cause a domino effect and allow many other environments where healthy employees are vital to operations to similarly disregard basic healthcare precautions. Patrons of food service providers and daycares, for example, would steer clear of these businesses during flu season, and these businesses would suffer as a result. Turning this into a debate about freedom of expression ignores the heart of the issue. We need to be able to trust our healthcare providers. Otherwise, our whole system will topple.

Photo credit: ©

Karen Kessler Shares Her Expertise

Monday, June 9th, 2014

karenkesslerheadshot (1)Evergreen’s own Karen Kessler gives MTV her insight into the current reputation issues  Justin Bieber is facing.

Take a Class Offered by… a Travel Website?

Friday, June 6th, 2014

When scrolling through a travel website with long lists of hotels, there are many different factors that may cause customers to choose a certain hotel over others. Such factors might be the location, cost, pictures, or amenities. However, I think the most important factor is the hotel’s reputation with its customers. No list of amenities can outweigh a list of bad reviews. Besides cost, reviews seem to be the only other reason a customer would choose a three-star hotel over a five-star hotel. Customers want to enjoy their vacation, so good customer service is at the top of their list, while looks are of less importance.

travelLuckily for hotels that have negative reviews, TripAdvisor and eCornell have partnered to offer an online course called “Managing Your Online Reputation with TripAdvisor”. This course will give hotel owners advice on “how to monitor and improve their property’s online reputation”, according to an article on Travolution. The purpose of this course is to ultimately help hotels gain business and increase revenue. The class is free and is open to hotel and bed & breakfast managers/owners everywhere.

This course covers topics such as assessing your reputation, how to respond to your customer’s reviews, and how to use your customer’s feedback constructively. According to the same article, TripAdvisor is the world’s largest travel website. Their website is based off of consumer reviews so they are the perfect company to partner with eCornell for this course.

Reputation management is not just for celebrities. Establishments such as hotels and restaurants need good reviews in order to survive and be profitable. Dissatisfied customers and bad reviews mean decreased revenue which might ultimately lead to them going out of business.

Photo Credit: ©

Christie’s Reputation “Colonoscopy”: Time to go flush it out

Thursday, January 9th, 2014

Governor Chris Christie has broken the rules, and this time it is not just the rules of good government. Chris Christie, facing the largest dilemma of his career, has yet to follow the most basic rules of reputation management:

Rule One: Don’t laugh when others are suffering

Days of gridlock, life endangered by EMT vehicles stuck in lanes of traffic and the Governor chose to joke and suggest he was on the George Washington Bridge, wearing a uniform and moving traffic cones.

Who is laughing now?

Rule Two: Don’t say it if you don’t mean it

Didn’t we all just see millions of dollars spent on television commercials with our governor pledging bipartisan approaches as the best way for this state to succeed? So while filming those commercials, and seeing the polls showing a lopsided victory, his team decides to lash out at a small town mayor and a gubernatorial candidate without traction?

Rule Three: The “Colonoscopy Approach”

I often remind clients that this test is done to quickly get all the “bad stuff” out in one session and to be able to look and see what else lurks that might be a problem. This is how information is best measured and a response best crafted.

The “leaking and dripping” of this administration, information coming in day after day, names that were redacted but ultimately will be made public, officials balking at testifying, and more.

Get it out – all out – and then start to repair.

Rule Four: The phrase “I am sorry” goes far

Somehow, someway, Chris Christie needs to learn how to say it out loud…and often.

How to Maintain a Good Reputation…in the Office!

Friday, August 3rd, 2012

Everyone experiences blunders to their reputation, it is just part of life. As one can see on this blog, some of the most influential people in our society such as celebrities and CEOS are not exempt from this misfortune. However, as an intern at Evergreen Partners, I know I can speak on behalf of all of us when I say that maintaining a positive reputation at the office this summer was important to us. Our time spent here was an amazing experience and a wonderful learning tool, but here are a few helpful tips to all Public Relation interns to keep your company viewing you in a positive light.

-Find out as much as you can about the client you’re working for on your assigned project. The more you know, the more interesting and important your work will be to you. The people you work for will also be pleased at your eagerness to learn.

-Always ask what else you can do when you finish a project. The more you accomplish the happier your bosses will be. You want them to see you as someone who is motivated, rather then someone getting by doing the bare minimum. This will also allow you to make the most out of your time.

-Try your best not be late. Of course, on those earlier mornings this is easier said then done. However, you want to give yourself enough time to get settled in. Also, when you obtain a job in the future, you will already have established a positive habit.

-When given spare time, get off of Facebook and read the news! Cultural literacy is key in Public Relations. Staying updated on breaking news will give you more ideas to update your company’s blog with, and you will be surprised how much more you have to say after work!

-CisonPoint is your friend. The more familiar you are with this service, your work will become easier and you can complete your tasks faster.

Following these basic guidelines will not only make you more successful but will also help you get the most out of your experience. Good luck future interns!