Archive for the ‘Tips from the Evergreen Playbook’ Category

Karen Kessler writes for Directors & Boards

Tuesday, June 19th, 2012

We here at Evergreen Partners like our readers to stay updated on some of the exciting stuff our principals work on.

Recently our own Karen Kessler wrote an article for Directors & Boards detailing how to deal with a rogue board member in those situations where “one board member threatens to derail the board harmony.” One of her suggested solutions?  Listen to your counsel including your crisis communication team because “their advice is vital.”

For more of these insights, read the full article here.

Bigger Than its Numbers

Monday, June 18th, 2012

Within the past month, New Jersey’s Division of Consumer Affairs unveiled a new iPhone app that is sure to create a lot of waves in the charitable donation industry. The app, called “Charity Lookup,” allows you to quickly investigate charities before donating to them. The app will be updated weekly with information from the New Jersey Division’s database and will provide information on an organization’s background, expenses and revenues. The point behind this app? To allow people to really know who they are shelling out their money to. However, the decision on what organization to donate to is not as cut-and-dry as this app makes it out to be.

According to our very own experts in the charitable donation industry here at Evergreen Partners, while anything that encourages individuals to give to a cause is important, the app simply does not provide enough information to help donors get a good sense of what their money is supporting.

Don’t just trust what an app says – Donors who want to be educated about a non-profit’s spending should look at the organization’s website to review its annual report. More importantly, however, get involved.  Just providing numbers alone can be unclear and unhelpful – a piece of technology that gives someone numbers does not properly represent the complexity of non-profit services. The types of services an organization provides and the details in how it spends its money can be much more important than the amount of money that it spends. In some cases money spent on capital might be just as important as the money spent on programming.

If you are going to investigate a charity you might as well do a full investigation and read about them instead of reading a very brief summary from a piece of technology. While convenient, “Charity Lookup” does not provide the whole picture.

A Lesson We Can All Learn From

Friday, June 1st, 2012

In early May, a reporter from the Sturgis Journal (Sturgis, Michigan) took to the paper’s blog to vent his feelings on the areas that college students choose to focus on these days. In his writing, Jef Rietsma picked Evergreen’s Karen Kessler as someone who has been described as an “expert in reputation management” and to express his astonishment that that is a field that people can study in school.

However, going only on information provided from this USA Today article, a number of assumptions were made without the correct information.

Well, after reaching out to Mr. Rietsma, Karen provided some clarification to his misinformation. Thankfully Mr. Rietsma recognized his mistake and wrote a terrific acknowledgment on his blog that he may have been a bit misinformed on Karen’s background and accomplishments.

The lesson we can all learn from this: When journalists makes assumptions based on insufficient facts and reporting, it can hurt a person’s reputation. So, armed with the facts, a focused and direct response can trump reputation slights!

Evergreen Expertise – Karen Kessler on Political Allies

Thursday, May 31st, 2012

As always, we want to keep our readers updated on some of the issues that our colleagues and Principals are interested in.

This time, Karen Kessler decided to use her reputation management expertise to provide advice for presidential-hopeful Mitt Romney, who has been getting a lot of (undesired) love from Donald Trump lately.

Karen was tapped for an article in Business News Daily. Check out her amazing advice for Romney here:

How Mitt Romney Can Trump His Image Problem

Evergreen Expertise – Karen Kessler on Scandal Redemption

Friday, May 4th, 2012

We just wanted to inform everyone about a great article in the Sports section of today’s USA Today, titled “Can Bobby Petrino, Jim Tressel travel road to redemption?

The article is great because 1)it deals with an interesting topic in the world of reputation management and 2)our very own Karen Kessler has been tapped to give her input on the issue!

Props to Karen for giving some amazing advice! Please click on the link above to read what she has to say.