Posts Tagged ‘Apple’

Hairgate: Rumor, Reputation and Death by a Thousand Lashes

Tuesday, October 7th, 2014

The latest Apple product “scandal” trending in the consumer blogosphere claims the new Apple iPhone 6 has a tiny gap where the screen meets the case that catches and tears out users’ hair. “Hairgate” some wags are calling it.

It looks like the uproar may be over nothing (there’s no gap, for example, to catch users’ hair.) But that hardly

Depositphotos_23242394_xs

matters: Non-owners of the Apple iPhone 6 can’t know that until they buy one… if they do.

Apple has lately been on the r

A good reputation can be dealt a lethal blow from a single incident (think of all the sex scandal revelations that overcame otherwise solid political careers.) But one’s good reputation can also suffer the death of a thousand tiny cuts.eceiving end of as much media buzz for its alleged flaws, gaffs and missteps as for new product launches. That’s not good for a company still struggling to prove its viability in the wake of founder Steve Jobs’ death.

Apple faces having its reputation being cut to pieces, one thin slice at a time  — if it can’t harness the power of its uber-loyal customer base to help recapture the narrative.

 

© depositphotos.com/duha127

A Black Eye for the Blackberry Playbook

Friday, April 15th, 2011

Not everyone is as excited about the Playbook as Jim Balsillie

What can you do for me?
This is the quintessential question asked in almost every transaction. Whether it is B2B, business to investor or business to consumer, a negotiation can only happen if this question is answered.

The Blackberry Playbook is Research in Motion’s long awaited answer to the popular Apple Ipad. Consumers are immediately asking this question and so far answers have been hard to find. RIM decided it was time for their CEO to deliver a statement to clarify.

Picking your CEO to speak on behalf of a product has worked very well for some companies, namely Apple. RIM showed the other end of this spectrum. Jim Balsillie’s presentation failed to establish any sort of strong emotional desire for the Playbook and it seems as that he is relying totally on brand loyalty to sell it. Maybe next time he should read these tips.

1. Know what you going to say
-Talking points are never a bad idea
-Always have someone else review what you are going to say

2. Play devil’s advocate
- Ask yourself questions from the other side of the table. How will you address customer inquiries  at the point of sale?
- Knowing the public’s questions will make finding your answers a breeze during press time

3. As much as you understand how to explain the device’s capabilities, understand how to explain its limitations
- We get it. You’re excited about your product but the public can be very skeptical. They have questions about its limitations that may rain on your parade. You need to be able to answer them.

4. Know your competition’s capabilities and limitations
- Your device will do something better than the competition (We would hope it does or maybe it is time to go back to drawing board before you go through this process). Highlight what you do better than them.
- There will always be tradeoffs between products. One may be cheaper but less powerful or one may be more powerful but more clunky. Remember to show off the positives and always be thinking about the trade-offs in order to better explain its limitations.

5. Remember that you must always answer, what can you do for us?
If you follow the first four tips you will be well on your way to answering this question.

Blackberry is seeing that happens when you fail to properly answer questions in a pre-launch period and their product may suffer as a result.