Posts Tagged ‘PRSA’

Want to Get a Take on Branding from a Visionary PR Pro?

Wednesday, October 1st, 2014

Public Relations Society of America has chosen Allspire Chair and Evergreen Partners Co-Founder Karen Kessler to speak at the 2014 PRSA International Conference in Washington, D.C. As a leading figure in the public relations world, she has amassed an extensive background in a variety of subjects ranging from reputation management to branding. Kessler has been at the helm of numerous high-profile campaigns involving popular sports teams and a multitude of politicians. In addition to being profiled in The Wall Street Journal, she has been sought as a source of insight on crisis management news by The Star- Ledger and The TODAY Show.

The session focuses heavily on Kessler’s successful plan to brand Allspire Health Partners, a conglomerate compriseBrand Checklist Identity Quality Loyalty on Clipboardd of seven different companies. The union attracted media attention from several outlets, including Fox Business and Thomson Reuters. The task of creating a brand for this new brand fell onto the shoulders of Kessler, who managed to tackle the issue with ease and apply her immeasurable skills to an impressive branding campaign.

Kessler’s vast experience, coupled with her fascinating approach to PR, makes for a captivating presentation that’s a must-see for anyone with an interest in the field. Come to Kessler’s presentation Monday, Oct. 13, at 10 a.m. and learn a thing or two about branding from an expert!

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