Posts Tagged ‘Public Relations’

Karen Kessler to discuss the branding of healthcare group at PRSA conference

Tuesday, September 30th, 2014

karenkesslerheadshot (1)Karen Kessler

President of Evergreen Partners Inc. and Chairman of AllSpire Health Partners

PRSA International Conference 2014┬áSession Name: “Communicating in a world of mergers, takeovers, partnerships and alliances”

Twenty-five years ago, I was approached to join the Board of Directors of my local community hospital. The board was seeking to diversify and they thought having one female board member might do the trick.

Two decades later, I have now served for six years as Chair of the Board of a two billion dollar healthcare system. Along the way, the community has diversified, the hospital has merged, the Board has changed and the industry transformed. It has been quite a journey and the future looks no less exciting.

When I was a young practitioner of public relations and investor relations, my skill set was not often sought out in healthcare. The industry was so heavily regulated that aside from the infrequent but alarming medical missteps, the role of the communications department was to promote the golf outings and coordinate the service line brochures.

I want to emphasize how vital a strong and innovative communications effort is to the healthcare system of today and tomorrow. In 2013 alone, 98 hospital and health system combinations were announced and during the first quarter of 2014, healthcare M&A total deal value amounts to $12.3 billion dollars.

The success of these megadeals is crucially dependent on a thorough and strategic communication plan. In my session, I will take you through the process of how I branded AllSpire, the largest health care consortium in the country, as well as the hurdles and insights along the way.

A Picture is Worth a Thousand Words

Tuesday, May 3rd, 2011

Within hours of the death of terror mastermind Osama bin Laden, demands begin to surface for the Obama Administration to release the photos taken of his dead body. Everyone from conspiracy theorists to Congressmen are asking for the photos to be made public. Obama and his public relations team are facing a momentous decision; To release or not to release.

Release:

Releasing the photos will calm down those who are doubting that we actually killed the mastermind. Even though a mountain of evidence points to the fact that he is dead, many will be unsatisfied until a photo proves it. Also there are many Americans who really just want the closure of seeing this man dead. The flip side of the coin is the extremist movements in other countries. How will al-Qaeda cells in Yemen and other hot spots react to this photo? Do we need to give them any more reasons to be aggressive towards us?

Not Release:

Conspiracy theorists may never be satisfied but not releasing the photo gives them more ammunition. They will believe that Obama is hiding something. al-Qaeda in nations all over the world will not have a picture to really around but also won’t have to deal with the image of their beloved leader with a bullet hole in his head. This image attaches a sort of mortality to the figure who was viewed by many to be above it.

Unfortunately there is no clear cut decision. Ultimately either decision will be heavily debated and there will be detractors on both sides.


Should Barack release the photos?