Posts Tagged ‘Terrorism’

What’s In a Name, Part Two

Thursday, December 15th, 2011

We cannot think of two entities who share less in common than Al-Qaeda and the security company formerly known as Blackwater and Xe, now known as Academi. Oddly enough, to escape negative attention, they are both looking to rebrand in a similar fashion. As blogged about here; Blackwater Xe Academi, for the second time, recently changed its name to escape its track record and associated bad press. Now Al-Qaeda is doing the same.

As Al-Qaeda will learn, no amount of name changes will make people forgot that you are the organization responsible for the widespread murder of civilians throughout the world. At the end of the day, a reputation is built on more than a name. It is hard for companies such as Blackwater Xe Academi or, in this case, terrorist organizations like Al-Qaeda to simply change a name and start over. The road to reputation recovery is often long and complicated.

Don’t Let the Door Hit You on the Way Out

Wednesday, April 20th, 2011

Started with noble intentions the color code terror alert begin in the aftermath of 9/11 as a more effective warning system for terror threats. Unfortunately its simplicity and ease of use was its undoing. It simply didn’t do anything and was too vague and permanently stuck in yellow. Quickly it established a terrible reputation, became a joke and went the way of the Dodo. This new alert system, although much less colorful, will hopefully be able to build a better reputation than its predecessor.

The Wall Street Journal has full coverage here.